IMAGE, DAVE MARTINEZ, EMPIRE OF SOCCER
One year ago today, New York City F.C. was born.
The joint Manchester City/New York Yankees venture united two of the most powerful sporting entities in the world under the MLS umbrella.
At the time, it was a shocking move. Those following the developments of a second New York franchise had eyes affixed to a league venture aimed at securing a parcel of land within Flushing Meadow Park to attract potential owners to the endeavor.
In a blink of an eye, that all changed. In its stead came a powerful ownership group that forced MLS to rethink it’s posture. Flush with money, City brought the infrastructure and bankroll to make anything possible. The Yankees, meanwhile, offered an invaluable and respected local sporting partner that could potentially crack the long-sought-after New York City media market.
For MLS, the union was everything they hoped to have for this aspiring venture.
While most expected a big splash from the club in year one, NYC FC has instead featured a slow and steady approach to growth.
Here are some of the highlights from their first year of operations:
- May 21st: MLS announce the creation of NYC FC
- May 22nd: NYC FC holds their inaugural press conference, with former Mayor Mike Bloomberg in attendance and a plethora of Manchester City players representing the ownership group. Claudio Reyna is named the club’s first executive (Director of Football Operations).
- June 13th: Bronx Borough President Ruben Diaz makes his first overture to NYC FC and MLS to bring the club to the Bronx.
- July 10th: Diaz reveals NYC FC have “walked away” from the proposed Flushing Stadium location. Continues to push for the Bronx.
- July 14th: Mayor Bloomberg inadvertently slips, reveals NYC FC would call Yankee Stadium their new home.
- August 30th: News finally breaks on a possible location for a soccer specific stadium, just south of where the current Yankee Stadium location sits.
- September 9th: NYC FC hire former Rutgers executive Tim Pernetti as their Chief Business Officer.
- October 3rd: NYC FC announce a radio partnership with the leading sports station in New York, WFAN.
- October 9th: NYC FC hire renown ad agency Droga5.
- November 13th: NYC FC add to their front office hirings with a VP of Finance, a VP of Partnerships and a VP of Fan Services.
- November 18th: After six months, NYC FC begin their first bit of outreach with the “Join the Movement” campaign.
- December 10th: NYC FC announce the hiring of head coach Jason Kreis. (they formally introduce him a month later)
- January 16th: The first town hall on a possible stadium near Yankee stadium takes place, and takes an ugly turn. Nevertheless, returns were favorable for NYC FC from an internal vote of the meeting.
- February 4th: NYC FC reveal their #myNYCFC campaign, asking fans to submit their designs for a club crest.
- February 5th: Kreis reveals NYC FC may take Manchester City academy players on loan.
- March 4th: Sources reveal legal issues delay the reveal of the team’s crest.
- March 10th: NYC FC unveil the two badges up for fan voting.
- March 13th: Manchester City hire former Barcelona youth development guru Rodolfo Borrell as International Technical Director, charged with overseeing the club’s satellite teams.
- March 20th: NYC FC reveal the winning badge.
- April 10th: Mayor Spano of Yonkers makes his case for NYC FC to call his city home.
- April 21st: Yankee Stadium is officially announced as the new temporary home of NYC FC.
- April 23rd: Manhattanville College is secured as the team’s official training grounds (a 5-year deal).