De Grandpre: Honoring Metrostars On Red Bull Jerseys

IMAGE, MICROGRAPHIX LIMITED

IMAGE, MICROGRAPHIX LIMITED

EOS had the opportunity to speak to Head of Commercial Operations Marc de Grandpre.  
In this second of a three part interview,  we discuss the possibility of Red Bulls honoring their Metrostars history on their kits.

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If you have followed the New York Red Bulls over the years, you have seen several different mockup jerseys designed by fans attempting to meld the iconic red and black stripes of the Metrostars era with the logo and shield of the New York Red Bulls.

The idea behind each has always been the same; giving a nod to the team’s roots and history while celebrating their current success.

That school of thought has become the fixed message of the Red Bulls’ marketing department.  In our first installment of this series, Head of Commercial Operations Marc de Grandpre tells EOS of the Red Bulls’ attempt to reconnect and strengthen their ties to the Metrostars years.

Will that change in philosophy also mean a push towards a third jersey honoring the team’s past?  Or even a representation of the Metro years on their home and away kits?

For the first time since the Red Bull takeover, the answer seems to be yes.

“As we are focusing on our history, our experience and our fans, part of it is exploring all options on how we can honor our history on the jersey,” De Grandpre tells EOS.  “All ideas are on the table right now.”

Does that mean a red and black striped jersey with the Red Bull logo across the chest?  That remains unlikely.  Proprietary guidelines from the Red Bull organization as well MLS and Adidas limit the usage of the Red Bull logo to certain color schematics.  To put it in simple terms, you would not see the Coca Cola logo on a blue background.  The brand demands that the recognized red and white design remain true and constant to preserve identity.  That, in part, makes the popular black and red stripe designs floated by fans a near-impossibility.

But it isn’t just Red Bull that represents an obstacle in that sense.  MLS and Adidas as a designer set clear color guidelines to separate and accentuate team brands league wide.  Add on to that an effort from MLS to discourage third jerseys, and it would seem New York would be fighting an uphill battle in their quest for Metro representation.

Nevertheless, next year will be the team’s 20th anniversary, and De Grandpre is set on representing their history in kit form — and merchandise.

“The league is trying to shy away from third jerseys, but that is a hurdle we will obviously have to overcome if it is going to happen,” he states.  “If it’s not a third jersey, we are looking for subtle ways to [represent the Metrostars] on our current jerseys.

“We are trying to look at all the options and make sure we can in every way possible give a wink, nod and honor our history through our jerseys. Third jersey or current jerseys next year — we are looking at all options.”