Listen: Red Bulls Marc de Grandpre talks advertising, more on 250th Seeing Red!

IMAGE, NEWYORKREDBULLS.COM

by DAVE MARTINEZ

The Seeing Red! boys celebrated their 250th episode in style, inviting Red Bulls General Manager Marc de Grandpre for a frank and open discussion on the club’s operations.

New York’s front office guru shared the team’s marketing strategy in great detail. “We are pretty excited about where we are going,” he said, “but you haven’t seen the full on deployment of the plan.”

de Grandpre tells Mark and Eric that the club is “ahead” of last year’s pace, setting “all-time highs” in terms of ticket revenue. He also addresses the poor attendance against the Houston Dynamo and offers a front office perspective for that drop off.

More telling, however, is the big picture look at the team’s marketing efforts this year. “We have plans to do a lot more print advertising as I mentioned,” de Grandpre said. “You will see us in the Daily News and Wall Street Journal I believe this week. The Star Ledger, the Bergen record, A.M. New York and Newsday on a much more consistent basis leading into the summer and fall.”

The advertising campaigns will likely launch in May and June, leading into the summer, with a second spike in the Fall. It will also include radio spots, digital advertising, billboard spots, transit advertising and a continued push on social media, where the Red Bulls have made great strides last season.

For more on the Red Bulls, check out the 250th episode of Seeing Red!:

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  • EPL fan

    Doesn’t matter with this horrendous start it will make the relocation and rebranding much much easier.

    • Nat Mac

      New to MLS, EPL fan?

      • EPL fan

        are new to soccer that really means something ? or yea you have no idea with this disasterous team and its wanna b fanbase. Just the joke of all American soccer.

        • Matt Miazga

          They sold Jose for ten million and me for $5 million when I only had one season left on my contract.
          They are shrewder than you by far!

  • Sarah

    You guys are trying to do all the right things, but the name of the the team will always be a bit of an anchor around your neck.
    I’ve tried to get many different people involved, but it’s always awkward cheering for soda

    • Yadda Yadda

      and whats with those idiotic looking jerseys worst kit in professional soccer !

  • Shon

    Here’s a marketing strategy: rename the team the MetroStars so that people will feel excited about supporting a team that represents the area they’re from. Radical idea, I know. But hey, it just may work.

    • Davey Boy

      ok sure go back to sleep sleephead.

    • troy

      Metrostars came from the COMPANY Metromedia. And the company Metromedia is more authentic than an energy drink?

      Understand wtf you’re talking about before you spew regurgitated, stale bs

      • John Kit

        great Troy so whats the solution to the teams non existence in the NY market ?

        • troy

          That’s your opinion, John. A false and childish one. But thanks for participating.

          • The Garber diatribe

            Nice to shout others down but what is the solution Troy Boy ?

  • Pistol pete

    I feel the same, red bull fans want their own identity and not a company one. If you go back to metro stars it wouldn’t make a big difference in MLS 3.0
    Miami, LAFC, Minnesota, Atlanta are all coming in strong with a unique identity and red bull will look worse as more expansion teams come in.
    Yes, red bull has a gorgeous stadium but their team identity is very boring and MLS 1.0
    If you ask me, there will be 3 teams name United in MLS and garber is saving it for the rebrand of red bull, it’s so obvious, if not an nasl team will take the united name.
    Possible rebrand names for red bull=
    New York City United sc
    New York City empire Sc
    Empire of New York sc
    New York City dark knights sc

    • Mikey

      What you are saying is just so organic

    • EnglishRBNY

      take your meds son

      • Timmy

        very disgusted seasonticket holder. Not sold on this coach at all.

    • MetroStars are named after a corporation – METROMEDIA.

      • Timmy

        the team name is the least of the issues with this team . Where is the midfield presence ? this style isn’t working anymore !

        • Tyler Adams

          Yes, let me play!

      • Shon

        If the old name was “MetroMedia New York” then you would have a point

        • slowleftarm

          Actually he has a point anyway. The team was named after the owner just like RBNY is. Anyway, who cares?

  • I’d expect the level of discourse to be a little better here, to be honest.
    You won’t cheer for the Red Bulls. Ok. The rebrand happened 10 years ago. Get over it. The MetroStars aren’t coming back.

    Here’s the team senior executive laying out plans for marketing, tickets info, and more.

    Hope you liked the show.

    • Allan EPL fan

      relax guy its just a discussion. You sound like some sort of nutjob

    • Danny

      I heard they might be moving this franchise to Queens.

    • MTF

      Hear, hear! So tired of this nonsense over the Red Bulls name. For the very, very small population of supporters who truly want (another) rebrand, get over it already. To be honest, it’s actually not a terrible name or logo in my opinion (old Bayer Leverkusen logos look like their aspirin bottles!). All Red Bull need do is let the team wear a vertical red and black (or red and navy blue) striped alternate jersey for a season and they’ll mollify the older fanbase and make a bundle of money too! Personally, I’m tired of all the new North American teams with names like United, FC, Sporting and Real that have no link to their originally intended meanings. Keep up the great work Mark!

      • The EPL guy

        You sir are an IDIOT !

        • EPL fan

          And so am I!

      • Joey Jo Jo

        Neverkusen is a club with no real supporters. Bland family fun on a Saturday. Always disrespected as a plastic club.

        Not something to emulate.

    • slowleftarm

      Mark – the show is awesome. I look forward to it every week. Thanks for the good work. This is the typical level of discourse on here unfortunately. This might even be a little highbrow for this site because the usual Cosmos suspects haven’t chimed in yet.

      • Benny

        You guys act like packing the stadium with 20K is going to solve the longterm financial issues with this club. Educate yourself instead of drinking the kool aid.

        • slowleftarm

          What financial issues? The owner is worth $12 billion. He just needs to open his wallet or sell to someone who will.

          • Benny

            Well that’s a big issue. An owner that is rich that wont spend is a problem or yea and just find someone off the street to lay out so many millions and has the vision for the club – right so easy. You are dismissive head buried in sand.

    • Donald

      its just hard rooting for soft drinks kinda weird. Its not very organic.

  • OpenCupFan

    They should change the name to mlsNJ Town United 96 IFK. Too bad Sporting and ‘Real’ are taken!
    .
    #bushleaguemls everything is marketing and games dont count for anything.
    .
    Support your INDEPENDENT local soccer CLUBS!

    • slowleftarm

      Except you don’t live in the NY area so you aren’t supporting your local club.

      • The EPL guy

        Pipedown littleman

    • EnglishRBNY

      EnglishRBNY

      I puke in my mouth every time I read that sign off.

  • Pistol Pete

    I don’t mean to disrespect San Jose or Columbus, but when you have a professional soccer team in a huge market, like New York or Dallas, there is no need to have a bad rich owner or team identity.
    I’m not asking for a metro comeback or European team name but when you have a professional soccer team in one of best Meccas of the world, and named after a company, to me its pathetic and sad.
    Garber knows red bull will be the second team in NYC once nycfc get their stadium, and if red bull don’t rebrand or sell or open their wallet before cosmos or nycfc get their stadium, then will probably see red bull crumble like Chivas USA.
    Red bull fans deserve better, and if Brooklyn Nets owner has the money to buy them, then why not right.
    If Miami doesn’t take the name of inter Miami sc, I would love for red bull to become inter New York City sc.
    If not, New York empire sc would do.

    • MTF

      Bad rich owner…smh. How much money have they invested in the club, the arena, the training facility, the academy? OK. You don’t like the Red Bulls name go support NYCFC or the Cosmos. It’s that simple. I love all the folks calling for Garber to make Red Bull sell or force a rebrand. It’s not happening. You have options, support those ‘independent’, ‘organic’ Cosmos. Inter New York…talk about fake names!

    • MTF

      “I’m not asking for a European team name.” You just did! Inter New York City. Inter = Internazionale. That’s as bad as Real when you don’t have a royal imprimatur, or United when you haven’t merged two pre existing clubs. Or how about Sporting since there are so many sporting clubs in the U.S.?

      • Benny

        the name isn’t the problem its the finances of the team longterm.

  • Noah

    Solution: redbull official sponsor on jersey and stadium.
    Team name changes to cosmos.
    No need for new stadium.
    Nj soccer tradition continues.
    Back to the future.

    Someone wake garber up.

    • MTF

      One, Red Bull is an investor. Garber can’t make them sell or change their name. Two, I guess the Cosmos would have to buy them out and, as is commonly known, they don’t want to be a part of MLS. Three, if they did buy them out they’ll choose their own sponsors. Just details I guess.

      • Noah

        Redbull Conpany bleeding money. Fizzy drinks not selling. The team in all honesty has little fizz itself. This has run it’s course.
        If cosmos willing to spend hundreds of millions on stadium……there is a franchise that comes with a stadium
        All investors sell at some point.
        Either way they have gone backwards.
        Garber should apply lessons from seattle, portland, vancouver and san jose to the east coast and get the US’s best known club back on the map (it aint the galaxy friends).

        • Pistol Pete

          @noah
          Probably everyone wants cosmos to buy red bull, but garber won’t let that happen or cosmos would rather make their stadium from scratch and prove wrong garber.
          If u ask me, it’s a no brainer, cosmos should buy red bull, but u never know. What if NYC ends up with 3 MLS teams.
          Then @MTF
          Yes the names real salt lake, sporting kc, suck but DC United makes sense (not Atlanta United) and inter just means international, relax.
          NYC, Miami, Chicago, all make sense if they go for inter.

        • MTF

          None of this changes the fact that the Cosmos don’t want to be in MLS! They don’t believe in single entity ownership. They don’t want a salary cap and to be told how much they can spend on their club. They don’t want to lose control of their brand to a single entity. They want control over kit contracts, etc. I doubt they particularly like Garber. They believe in the NASL. They may turn out better for it, or it may spell their demise, but this naive, constant “it’s so simple, the Cosmos should buy out Red Bull” is really tired and totally uninformed. I don’t think the Cosmos can say it any plainer than they already have in many interviews.

          • The EPL guy

            ok I agree but the Red Bulls are in trouble and something must be done what I dunno just saying. Now the product on the field is hurting. This spells a lot of empty seats.

            • slowleftarm

              Don’t worry, they’ll still average 4 times what the Cosmos get.

              • Benny

                who cares about the Cosmos ? Who is talking about the Cosmos ? The RB’s have some longterm issues financially.

                • slowleftarm

                  Relax Benny – RBNY”s owner has a personal net worth of $12 billion. Things will be fine.

                  • Benny

                    but he wants to sell

                    • EnglishRBNY

                      says who?

                    • Benny

                      better get a subscription to the Financial times. There was an article in there.

  • Rebel Fighter

    Wow!!! This guy is onto something advertisement in the local papers and the radio. A genius I say.

  • Sam

    This is a NEW JERSEY team.
    Can we please stop making it sound like bars in NYC are packed on gamedays with RedBull fans!!! You have a better chance of watching Alf reruns at a NY bar than Redbull games.
    This franchise is a really bad joke. Has. Been for 20 years.

    • The EPL guy

      So true !!!! NYCFC have much better fans.

      • slowleftarm

        Yeah like the NYCFC “fans” at the derby last season who asked me how many timeouts per quarter each team gets (true story). Such great fans.

        • Benny

          an isolated incident. So kneejerk so emotional. relax guy.

  • Red Bull Fighter

    I don’t know what it is I may be wrong – but this franchise has such a negative down feeling to it –

    • Fizzy drinks make RedBull money….the NJ team does not.
      Selling off any good players (especially a young local guy) and not signing ANYONE for box office draw leads me to believe it’s time to sell this team to an ownership group that cares about the future of the sport, not just plugging financial holes.

      • The Garber diatribe

        Geez I don’t drink no stinkin red bull nomore

  • Leo Glickman

    oh my god, even on a red bull story you talk about the Cosmos. I have an idea, why not talk about the subjects on the podcast.

    • The Garber diatribe

      I made a mistake single pay structures never work just checkout healthcare in Cuba

  • The DON

    they should this team Empire of the Koo KOOO. Never able to get any traction in the New York sports market. 20 years the team is virtually non existent. What a joke of a franchise !

    • slowleftarm

      Their name does exist on the Supporters Shield though. Twice. That may not be much but it’s far more than any other NYC area team has ever accomplished.

      • SLOW is JOKE

        what a complete clown you are hahaahahahahahhahahaha smuck

      • The DON

        The Family don’t care much.

      • slowleftarm

        Ok, then please explain to me what the other exalted NYC clubs have achieved that is more impressive. And no, playing in a baseball stadium or winning minor league games against Ottawa and Jacksonville won’t cut it.

        • Danny Boy

          now now you sound a little upset. Time for milk and cookies littleman ?
          RB’s are so minor league.

          • slowleftarm

            As usual, no substantive response. Just personal attacks that would be more appropriate on a grammar school playground.

            • Danny Boy

              Just kidding Slow relax. You are like a woman you take things so personally. I mean you really like to give it to the Cosmo & NYCFC fans but you cant take it. Be honest and man up. The RB’s were very good last year but didn’t come up with the championship so whilst a good season still disappointing.

              • slowleftarm

                I generally refrain from personal attacks though because I’m older than 7. Anyway, that “disappointing” season was still better than any season in NYCFC or Cosmos history so their fans can’t really say much, can they?

                • Danny Boy

                  that’s not really true you have been personally attacking people on these threads for awhile. Be honest and I will have more respect for what you say. Cant compare – The Cosmos are in a different league and the NYFC are a new franchise trying to get it right and establish their playing identity. Each situation has be evaluated separately as they are all different types of situations. The only viable comparison is when they all play in the Lamar Hunt Open Cup competition and even that is hard to measure. Because you are usually looking to put down or point the finger at the other teams it clouds your analysis of what is happening on the field.