NASL Bound: League confirms SF Deltas as club reveal ownership group



After months of speculation, the group angling to bring a North American Soccer League club named the San Francisco Deltas to the Golden Gate City next year went public with its full list of investors and philosophy in a press release on Tuesday afternoon.

Moments later, the NASL announced an official unveiling of the club as it’s newest expansion franchise to come.

Colombian-born entrepreneur Brian Andrés Helmick is spearheading the expansion effort and is acting as CEO of the the Deltas.

“Today is a great day for Bay Area soccer and sports fans alike,” said Helmick in a press release to the media. “This game — soccer, fútbol, football — is one that unites us all, crossing all boundaries whether geographical, religious or socio-economic. Now fans of the world’s largest sport will have an opportunity to experience it played at the highest level right here in the heart of the City.”

The club’s list of founding investors includes many individuals with connections, past and present, to influential technology companies like Apple (Ymanol Valdes)Twitter (Josh McFarland), Google (Sonia Survanshi McFarland) and Paypal (John Dukellis). The Deltas also count investors from Brazil, as well as venture capital firms Draper Fisher Jurvetson, Felicis and Precursor.

According to the club release, the name Deltas is meant as an embodiment of “change” and the group will rely on innovative technology like Artificial Intelligence and Virtual Reality to offer fans a unique experience at home matches.

“This opportunity is at the intersection of the technology capital of the world and the biggest sport in the world,” said Charles Hudson, Deltas investor and Managing Partner at Precursor Ventures. “Whether it’s VR, AI Ticketing, or wearables, Deltas fans will experience a well-integrated level of participatory engagement that will bring them into the action.”

The Deltas are already promising a preseason match up with MLS’ San Jose Earthquakes to entice locals to make a deposit on season tickets. The group has already secured a five-year permit to use Kezar Stadium as its home base. As part of that agreement to use the venue, the Deltas have agreed to invest a sizable amount of money on improvements to the historic facility.

The Deltas also released a short video with CEO Brian Andres Helmick directly outlining the club’s bold ambitions.

  • Hydra Hamter

    It’s not officially official until the NASL announce it themselves.

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  • shane

    welcome SF Deltas! Great video!

  • Harris

    Minnesota who???