Report: Red Bulls hire MP Silva, Leverage in quest to sell stadium naming rights

IMAGE, MATT KREMKAU FOR EMPIRE OF SOCCER

by ANTHONY J. MERCED

Red Bull Arena may have a different name very soon.

The team has retained the services of MP & Silva and the Leverage Agency with the intention of selling the stadium naming rights. Both agencies will source bids from the metro area as well as global markets, according to the Sports Business Journal.

This process shouldn’t come as a shock as New York has been considering the option of selling the name of the arena dating back to 2015. While nothing came of it then, the recent development of the stadium now being owned an operated by the HCIA (Harrison County Improvement Authority) makes this a much more real option. This puts the operations of Red Bull Arena in a far more familiar position to American sports fans, generating quite a bit of income off of the naming rights to their stadiums.

An even more interesting fact is that MP Silva is an agency operated by Riccardo Silva, owner of the NASL franchise Miami FC. Silva has been very vocal in the past about his issues with American soccer and has invested heavily in big contracts with his Miami team since their inception. While the inclusion of Silva into the process may be nothing more than coincidental, it is worth noting the crossing of business ventured throughout American soccer.

Red Bull Arena has held the name since opening back in 2010. The 25-thousand seat arena has been the home of the MLS New York Red Bulls team as well as a host of other games including World Cup Qualifiers, Gold Cup games and international friendlies. Most recently, team general manager Marc de Grandpre discussed the team’s interest in having concerts hosted at the venue.