Yankees Trademark Concerns Delay NYCFC Logo Launch

New York City FC Unveil_Levine_Garber_Soriano

New York City F.C. were set to reveal two crests on Monday for fan voting.

Instead, the soon-to-be 20th MLS franchise stood conspicuously quiet.

As it turns out, plans for their badge reveal hit an unexpected snag. EOS has learned that some in-house legal trouble has delayed the team’s long-awaited campaign. Of the two badges set to be presented to the general public, one failed to get final approval from the Yankee side of the NYCFC ownership due to “infringement of the baseball team’s intellectual property.”

The badges have been designed by two separate sources; one, an outside designer, and the second, an in-house team. Interestingly enough, it was the in-house design that sent up red flags at Yankee legal. Sources tell us the badge in question fell too close to the trademark design of the Yankee’s image, but would not give further detail as to the design flaw itself. The other badge, described as a more “classic” offering, has passed the initial consent of both owners.

A quick search through the U.S. trademark database reveals two possible infringements. The first could be the iconic intertwined NY logo of the team itself, but the second, and perhaps more probable, is the Yankee script font. Of course, there could be other issues that would be looked upon as borderline infringement, such as the use of pinstripes, but that is just conjecture at this point.

League sources tell us NYCFC is looking to correct the issue in short time so that they may continue with their original plans. They had previously set forth a reveal for this week with the winning design to be unveiled at a gala event scheduled sometime during the week of the 10th.

How long it will take for them to make their way past this latest hurdle is anyone’s guess.

  • Anthony

    no one cares about this Manchester farm team

  • Rufus T firefly

    Hey Tone, go follow the Nassau County Cosmos. Talk about irrelevant!

    • Anonymous

      Laughs at you repeatedly ! That means over and over again BTW

  • Pele


  • smartest guy in the room

    Manchester Junior Varsity

  • They can’t even get a logo out on time, imagine they still have players,place to play, tickets to give away to fans to fill a stadium when they actually find out where they will be playing > MLS franchises & sister clubs are pure Comic Relief !

    • Rufus T Firefly

      So says the guy whose team had to play 1/2 a season in the little league.

  • Rufus T Firefly

    You f.cosmos fans are so precious! Why don’t you all go over to that broken down college la crosse stadium and try to convince yourselves that you’re something more than minor league soccer.

    NYCFC is the true and proper football team in NYC. The Cosmos are a joke.

    • Really now?

      “TRUE & PROPER?”

      What next? FOOTY? WARM BEER? CHIPS?

      Stop it. Just stop it.

      I’m English & I’m asking you to stop. Please. For the love of God. Stop talkingf like MR. PROPER FOOTY FAN!!!!!

      • Rufus T firefly

        Why? I thought that’s the way all the Euro Snob poseurs liked to talk. You know “proper”, “kit”, “pitch”, “grassroots”, “organic” and probably a half a dozen other buzz words they love.

        Thanks for letting me know…..and my sincerest apologies.

  • rafael

    So the company violated their own trademark on a design that they created themself?? Geez, this whole NYCFC thing has been a farce since day one!

  • Ty Webb

    So Forced. So Plastic

  • Sam U El

    NYCFC Club Motto contest:

    “Trying to get it right since 2013!”
    “We do Football.”
    Or my personal favorite:
    “True & Proper”

  • Gelacio

    Wont be my favorite team since they have ties with man shitty but ill still support them since they will be a local team. NYRB

  • WSW

    2nd division ..at least Cosmos are independent and are not a copycat farm team.

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